01 / THE QUESTION
The problem
Important answers are often locked inside complex databases and reporting workflows. A business question can require several rounds of specialist work before anyone sees a useful analysis.
02 / THE MAKING
My role
- I helped shape the product around the questions business users actually ask.
- I worked on software architecture, backend and frontend development, and the AI workflows that connect a question to relevant data and an understandable result.
- I translated customer needs into product capabilities and supported the journey from idea to a working system.
03 / THE REALITY
Where it stands
Ooba is an operational product for exploring and analyzing organizational data. Its first customer is using it; customer identity and data are intentionally omitted here.
A note on scope. The diagram on this page is an illustration of the product flow, not a screenshot or a measured customer outcome.